Gaia Interactive
ROLE
Digital Marketing Web Designer
TOOLS
Photoshop, Illustrator, After Effects
SKILLS
Visual Design, Campaign Design, Illustration, Motion Design
At Gaia Interactive, a gaming platform built around avatar customization and virtual items, I worked as a digital web designer supporting both product features and marketing campaign creatives to drive purchases of new digital items.
Across two years, I designed marketing assets for daily product launches including landing pages, banners, and other promotional materials that were coordinated to match the tone of each new character or theme being released. With a new release every day, I maintained and built upon a fast, repeatable process for producing on-brand campaign assets under tight, recurring deadlines.
I also produced looping animated banners and icon animations in After Effects and Photoshop, as well as a transitional overlay that was handed off to a developer for implementation. These were exported as GIFs or video for direct web publishing, scoped to the asset type and what the platform needed.
Below are some examples of this work.
