Select covers for Doodle Crate instructions booklets

KiwiCo Projects

ROLE

Freelance Graphic Designer

TOOLS

InDesign, Illustrator, Photoshop

SKILLS

Brand Systems, Layout, Typography, Print Production

As a freelance designer for KiwiCo, I designed the instruction booklets for its monthly subscription crates for kids. Across more than 20 booklets, I designed layouts for new projects and brought existing ones in line with KiwiCo's brand refresh, updating the logo, assets, instructions, and photography. Using KiwiCo's palette, typography, and brand assets, I designed each booklet to maintain consistency with the brand. Partnering closely with copy editors, I delivered on-brand files on a monthly timeline over two years.

Deliverables: Instruction booklets, packaging artwork, print-ready files