KiwiCo

KiwiCo is a subscription based educational toy company specializing in STEM, STEAM, science, and art kits. As the sole designer on a print collateral refresh for KiwiCo, I redesigned collateral across 20+ educational product SKUs, instruction pamphlets, retail product packaging, and product artwork, keeping everything consistent with brand guidelines while hitting recurring monthly deadlines for a subscription business.

Each file was built to print specification from the start with proper bleed, trim, and dieline setup as a baseline. Color was managed through dedicated CMYK swatch libraries rather than RGB approximations, ensuring consistency and press accuracy across the entire product line. Regulatory copy, such as warning labels and compliance text, was integrated into packaging layouts with careful attention to legibility, placement, and copy accuracy.

Prior to every vendor submission, files underwent a full preflight audit to verify image resolution, color mode, overprint settings, embedded fonts, and PDF export standards and ensure clean, press-ready output. Final delivery involved packaging production files in Illustrator and InDesign, coordinating directly with print vendors, and conducting hands-on QC reviews of physical vendor samples to catch and resolve errors before press runs.